Grow your contact base, develop story ideas and have a bunch of fun doing it
Most journalists come to know that the stories that stand-out and make a difference aren't the ones that come through traditional PR sources. The more journalists can grow and develop a contact base the greater their chances of finding exclusive and unique stories.
Unfortunately, being a journalist in the online era means being increasingly desk-bound. Journalists are being asked to write more and more and subsequently its hard to find time to make personal connections with sources.
There's also less and less time just to step back from day-to-day reporting, and take a look at the big picture. It's crucial for journalists to continue to work on their knowledge base.
Kickstart is an incredibly time-effective and efficient way of achieving these objectives.